KRAFT foods has an array of relations to the community including about ten media outlets for community relations and support. It is important that KRAFT foods stays updated on what their consumers want and need.
First is the recipe exchange on the company’s website. Anyone can search recipes submitted from others by both category and type as well as add recipes of their own. I think this is such a great idea because I cannot even count the number of times I have been in the kitchen and thought…what should I make today or how can I make this recipe more fun? Oh, and I would most definitely be posting my favorite recipe I created- Brownies with my secret ingredient. Okay I’ll tell you it’s a half teaspoon of cinnamon and trust me once you put it into a brownie mix, you will never make plain old brownies again!
KRAFT foods also has its own channel through: YOUTUBE
The second way that KRAFT foods is involved with the community is through message boards with different categories. These include Cooking and Recipes, Meal Planning & Budgeting, Entertaining, Healthy Living, Feed Your Soul, Baking, General Discussions about KRAFT foods, and Miscellaneous. I think it is important that KRAFT foods stays in touch and updated with their community. By having these message boards, discussions about the products and the company help people connect with each other.
Another way KRAFT foods interacts with the community is through photo submissions. Members can post photos among several different categories which makes it easier to find which categories your photos belong in. KRAFT foods has Member Recipe Photos, Member Bunny Cake Photos, Birthday Treats, Halloween Cupcakes, Fun with Food and Family, Year-Round Holiday Delights, Healthy Living, Comfort Foods, Sweet Sensations, Entertaining Bites, and Delicious Ideas of the Month. Just viewing these photos is making me want to jump into the kitchen and whip up something!
Along with these great community relations, KRAFT foods also has social media outlets such as Facebook and Twitter and Google Plus where friends and followers can express their opinions, comments, and concerns with the KRAFT foods company.
In addition to these outlets, KRAFT foods does have a single focus- making a delicious difference in communities. KRAFT foods has donated over $770 million in cash and food over the past 25 years to make differences among communities. They have made programs such as Make A Delicious Difference, Planting Seeds for Better Health in Brazil, Mobile Pantries that Help Feed Hungry Families, and Salsa Sabor y Salud. These programs are geared toward feeding people and helping people get on track with a healthier lifestyle. LEARN MORE!
These different community relations programs support the mission of KRAFT foods, which is to make every day delicious by beginning with consumers. KRAFT foods listens, watches, and learns through these different relations with consumers to help understand their joys and challenges. I like that KRAFT foods states that they are consumers too because it shows they understand what consumers want. In the community section on the KRAFT foods website, KRAFT foods welcomes consumers to their community and encourages them to share their ideas, make friends, and be inspired- which are all positive and welcoming actions.
This is great public relations for the company because all outlets are EXTREMELY active. Consumers are posting daily on every media outlet and KRAFT foods is being interactive as well. If KRAFT foods’ outlets such as message boards, photo galleries, recipe sharing, Facebook, Twitter, and Google Plus and were not being maintained, updated, and used for feedback to the consumers, then consumers would be less likely to interact on the sites. However, KRAFT foods does a great job with responsiveness. This make me love the company even more!
One main suggestion I have is for KRAFT to do maybe a raffle or giveaway basket on their Facebook page maybe once a month. While interning at a Cosmetics Company, I created raffle and giveaway pages all of the time and consumers really seemed to enjoy that. And with KRAFT foods, what consumer would not want to win a giant gift basket of OREOS! I mean, KRAFT’s great products!
